The Power of Colors: Dopamine Dressing

Get inspired by the trend of "Dopamine dressing" that will envelop your mood with happiness and witness the power of colors.

With the arrival of spring in the fashion world, another trend has emerged: "Dopamine colors" or the "Dopamine dressing" with its uplifting effect. This year, the powerful dopamine colors are inspiring the street styles that caught our attention in the collections presented by designers at fashion weeks.

Another indicator of the popularity of the Dopamine style trend comes from Pinterest's trend report. The most searched among the season's trends and colors are fuchsia outfits, emerald dresses, and pink shoes.

What is Dopamine?

Dopamine, known as the "feel-good" hormone, can quickly bring happiness when released in the body and is defined as the hormone that keeps us alive in the medical world due to this happiness. This chemical, naturally produced in the body, increases or decreases depending on our mood.

Dopamine colors also draw inspiration from this hormone. Thanks to the psychological effects of colors, the colors chosen in combinations trigger the dopamine hormone and make the person wearing the outfit feel happier.

Although briefly summarized as vibrant and eye-catching, each dopamine color has a different perception, and this perception can vary from person to person. In the dopamine color trend, the goal is to focus more on colors in combinations and use colors that evoke positive emotions.

What is Chromotherapy?

One of the therapy methods that has continued since ancient Egypt is "Chromotherapy," also known as color therapy. Color therapy is based on the idea that different colors cause different reactions in different people and it is believed that each color is soothing or energizing for each person individually.

According to Chromotherapy, colors can also help in the treatment of diseases depending on the effect they leave on the individual. Thus, they differentiate perception according to the energy they represent and maintain physiological and psychological balance.

According to this theory, orange creates cheerful feelings and can increase brain activity. Blue is used by chromotherapists to treat depression and pain; dark blues improve insomnia and sleep problems thanks to their soothing properties.

Which Colors are Dopamine Colors?

It is not possible to limit dopamine colors to a few colors and tones. However, as a reference to dopamine, the prominent colors this summer in collections are vibrant yellows, apple greens, emerald greens, oranges, bold reds, fuchsias, electric blues, and slightly calmer neon pastels. These colors can be worn from head to toe, different tones of the same color can come together, or two opposite colors can be used in the same combination.

We saw bold and energizing dopamine colors on the runways with combination of color blocks. Combinations referring to color blocks such as fuchsia and red, apple green and fuchsia were the most common.

Dopamine Color Suggestions

Using bold colors may not be easy and relaxing for everyone. If you don't like wearing fuchsia from head to toe, you can support a combination of your favorite colors with accessories that can make you happy, or you can opt for more serene pastels instead of very vibrant colors. The important thing is how you feel better with your clothing choices. One detail that should not be forgotten about dopamine is this: Choosing vibrant colors by stepping out of our comfort zone with the thought of "I want to be happy today" rather than saying "I love this color" is one of the first rules of dopamine dressing.