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Minimalism is a thing of the past, and TikTok has officially declared that the "Mob Wife" era has begun. The trend is characterized by a bold, brash, exaggerated, and attitude-filled aesthetic. This trend is a breath of fresh air at a time when we are tired of quiet luxury and "clean girl" trends.
The #mobwifewinter hashtag, which has been viewed 9.8 million times on TikTok, is the most fascinating part of this trend. It portrays a majestic, untouchable, and dazzling image to the outside world. Despite the men around her, the woman is always in charge, and she is a woman of her own rather than being defined by the man's career. This "female bossing" attitude is what makes this trend so intriguing.
The trend started when TikTok user Sarah Arcuri, who introduced herself as the "mafia wife CEO," posted a video on the basics of this aesthetic. The trend is a mix of '90s supermodel glamor and Carmela Soprano's excess. Black leather, faux fur, leopard print, messy buns, fluffy and voluminous blow-dryers, thick gold jewelry, designer bags, and sunglasses covering half the face are just a few of the iconic pieces of this trend. The trendsetters who have been influenced by this trend include Rihanna, Michelle Visage, Sofia Vergara, Dua Lipa, and Kendall Jenner.
While the mob appeal may seem to have come out of nowhere, the basic pieces have been popping up over the past few months. Faux fur coats, especially on a huge scale, became among the indispensable items of the catwalks and it girls we watched in 2023. Colors such as leopard, red and burgundy, which are the characteristics of the style, also started to rise in the last weeks of 2023, and flashy jewelry gradually increased from the ears to the neck and wrists.
The complementary makeup for the style is not just about cosmetics; it should be treated as a celebration of courage and confidence. The "mob wife" makeup, which is the antithesis of the clean look and inspired by grunge, requires radiant skin and plenty of bronzer. The makeup should be divided into layers, with a harmonious color palette for cheeks, lips, and eyes. Eyeliner or a black eyeliner should definitely be in the makeup bag you will use for your new season.